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Q4 2025 HOUSE REPORT
A FOCUS ON QUALITY
Our latest House Report sets us up for the final stretch of 2025 – a period that may yet define how we look back on the year as a whole.
Markets since April have largely been dominated by the share prices of lower-quality companies, particularly in areas such as unprofitable technology and “meme” stocks. We believe this is on course to reverse, bringing our commitment to quality back into favour.
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Smarter consumption and the shifting balance of power in retail
Our Evolving Consumption theme examines how shopping habits change as generations, culture, and technology shift...
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The rise of Security as a theme: How MAGA can be good for your portfolio
Our thematic investment process at Sarasin is now nearly 25 years old. In the early days, our focus was on the embryonic digital economy, and by the early 2000s, we had turned to globalisation. After the great financial crisis, we acknowledged the deep economic and financial scars left...
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Security: A new theme shaping our investment approach
Following a recent review of thematic framework, we have decided to introduce a new theme to the mix, Security. This sits alongside our existing five themes – Ageing, Automation, Climate Change, Digitalisation, and Evolving Consumption – all of which remain as valid today as when they were first identified.
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Why thematic?
At Sarasin & Partners we have long pioneered a global, thematic approach to investing. This thematic philosophy is encapsulated in our view that markets underappreciate the impact of structural trends. Here, we explain how that approach works. Structural trends are long-term forces that shape behaviours, societies, industries, and...
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Semiconductors: investing in an AI future
Semiconductors, driven by AI’s need for power-hungry GPUs, have seen significant growth, but challenges remain. Sarasin invests in key stocks, while monitoring concerns of a price ‘bubble’. Semiconductors may not be the first things that come to mind when we think of our tech devices, but they are...
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AI: The new industrial revolution
A year ago, we wrote that the generative AI hype was rooted in genuine breakthroughs, forecasting significant long-term impacts and identifying hardware players as clear beneficiaries. Since then, AI has continued to dominate both news headlines and stock market performance, with the gap between perceived AI winners and...
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